• BT secures 38 matches in new deal, ousting ESPN
• Overall £1.254bn price increase on current deal
The Premier League has sold its live television broadcast rights to BSkyB and BT for a total of £3.018bn – a remarkable £1.254bn increase on the current deal.
Sky secured five of the seven packages for 2013-14 to 2015-16, totalling 116 matches a year, while BT, ousting ESPN, acquired the rights for 32 games. Its package includes 18 of the 38 first-choice picks.
With Sky paying £760m a year for 116 games, that represents £6.6m a fixture – a huge increase from the current £4.7m.
The Premier League's chief executive Richard Scudamore said the thrilling climax to the past season, when Manchester City won the title in injury time on the last day, contributed to the increase. "We have just come off the back of a fantastic season and it has been good for us. We went to the market at the right time. It was a very competitive process, which if you are selling is a very good thing."
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